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With over 20 years of proven experience in the Wealth Management space, we understand how to build brand and marketing strategies capable of resonating with today’s increasingly sophisticated consumers. Whether you need a transformative rebrand, or just a subtle evolution of your content-marketing strategy, we can help guide this journey and help you craft the perfect combination of brand experience, tone and positioning, and experiential design. We’ll also help you build a more quantifiably successful approach to running and managing your lead-gen and help you organize and optimize your multi-channel funnels, across a myriad of targeted, attributable campaigns. We’ve proven that digital is a major driver of AUM growth and this is the core of our mission.

In his first year as CMO at Cerity Partners, David oversaw the complete overhaul of our digital marketing experience, giving us a newly envisioned website, and greatly enhancing and up-leveling our digital presence in the industry. The new site included the implementation of our first-ever lead-gen engine, creating a completely new growth channel for the firm. David also shifted our brand positioning and tone of voice, helping us better resonate with our core audiences. His creative and holistic approach to marketing has been a game-changer for Cerity Partners and our industry at large.

Kurt Miscinski

President & CEO, Cerity Partners

David turned traditional Wealth Management marketing on its head and showed a fairly conservative industry that smart digital strategy and beautiful brand experiences drive measurably steeper AUM growth. He completely GETS how digital and traditional marketing have to perfectly co-mingle and that the interplay between these elements are at the core of the overall brand experience and ultimately how they’re so integral to the overall experience and lifetime value of the client experience.

Kurt Noble

CEO, KNI

Bringing David into B|O|S was one of the best decisions we ever made. B|O|S was a very successful company with a great track record and solid marketing, but we needed someone to take us to another level and David did exactly that. We weren’t appealing to the growing cadre of high-net-worth startup founders being minted every day here in the Bay Area. We were applying old-school marketing methods to a new generation of wealth creators who were understandably skeptical of our power suits, sailboat imagery, and very traditional feel. David changed that by giving us a Brand vision that resonated with the startup world, and he transformed B|O|S into a cutting-edge RIA, expanding our reach, driving our AUM higher, and positioning us for success in our merger with Cerity Partners. Perhaps most importantly, David’s work inspired our employees and aided recruiting, by helping create something everyone wanted to be a part of.

Kevin Dorwin

Partner, Cerity Partners | Former CEO, B|O|S

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David Newson

Characterized as an intellectually curious disruptive-thinker, visionary and big idea generator, David Newson strongly believes that the client experience is at the heart of digital transformation. He richly blends digital and traditional marketing strategies to build a strong brand and drive bottom-line results in revenue, growth, and client loyalty. His superpower is to generate and successfully execute big creative ideas.

Employing full-stack marketing skills, a creative thought process, and a designer mindset, David disrupts markets and elevates a firm’s market presence, while evolving the marketing and business model. Most importantly, he champions new digital channels, including but not limited to Social, Content, Programmatic (Display & PPC), SEO, SEM, Newsletter, Email, and TV.

Let's shape the future, together

David Newson selects a limited number of partners annually to ensure personalized, high-impact collaboration. His approach is tailored to businesses ready to redefine their digital landscape and achieve unprecedented growth. Apply to become part of this exclusive circle and transform your brand’s digital future.

 

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